Supermarket Industry Essay Example | Topics and Well Written Essays - 2500 words

Supermarket Industry - Essay Example With the increased competition, many people in the supermarket industry have realized the importance of offering a wide range of products from groceries, electronic items, and clothing among other items which will ensure that their shops have a competitive edge over the rest of their rival supermarkets. The supermarket industry has therefore played a significant role in the growth of the economy in terms of creating employment, provision of vital goods to customers among other roles and most of the supermarkets have undeniably adapted it. Nevertheless, most of the international supermarkets such as wal-mart have been able to survive and they have been able to reinvent themselves over a period of time so as they can be able to attract and maintain a wide base of loyal customer and increasing their sales volume (Robert, S. 2003). Most of them have come up with new concepts and innovation and hence they have been able to succeed in their endeavors. In this world where competition is thrive, it seems as everybody is following the same line where most of the supermarkets have become a one stop shopping p... On the other hand, the supermarket industry is currently faced with some challenges of trying to maintain a market share and profits while attempting some of the new concepts in order they would be able to differentiate themselves from other types of retailers (Carmen, M. 1994). It has been shown that there has been some major demographic and consumer lifestyles which have changed the shopping behavior of consumers and that are why consumers choose where to shop and the products they require (Robert, S. 2003). On the other hand, most of the traditional supermarkets have witnessed a decline in how much shoppers spend and how frequently they shop in a particular store and hence the importance of the changes that have been witnessed in most of these supermarkets (Narasimhan, S. 2006). While there have been some supermarket operators whom have attempted to reduce the operational cost and slashing the prices of the products they stock, they find this to be a tough approach when competing with low cost operators like Wal-Mart and Costco and hence there is a need of re-evaluating their strategies (Kahn, B. 1997). Literature review Majority of supermarkets are essentially devising various strategies of increasing their sales volume and maintaining customer loyalty over the years, and some of the strategies used is diversifying in their products and reducing the prices of their products. However, in our increasingly busy lives, consumers are relying on supermarkets for all their shopping needs due to the fact that it is a one shopping place (Kaufmann P.J. 1994). It has been shown in various instances that customers know what to expect and want and whenever they walk into

Islam and Pakistan Essay Example for Free

Islam and Pakistan Essay In the name of Allah the most beneficent the most merciful A beautiful scene of dusk depicts a sweet picture of the universe, when the sun sets, and calm and stillness engulfs the loud voices of the day, I often see the birds returning back to their nests. These tiny creatures, lacking the faculty of reasoning and speech, believe that the best place ever found in the world is home. No matter how far we are from our homes, its necessity never diminishes and   Mr. President, respectable teachers worthy parents and dear fellows this is the first reason Why I love Pakistan? Pakistan’s creation was no doubt the finest hour of our history our forefathers who had fought for it envisioned the promise of long cherished freedom, democracy and prosperity. It is the country which was created to work for an ideal democratic state based on social justice as an upholder of human freedom and world peace, in which all citizens were to enjoy equal rights and freedom from fear, want and ignorance. Dear fellows, Pakistan my homeland is in fact the land of blessings. Its creation speaks its dignity. History teaches us that how much cherished the dream of Pakistan was and how seriously our fathers fought for it . believe me or not, the most significant reason of loving Pakistan is independence movement itself. I know very well Mr. President that the shackles of slavery snatch all such all creative facilities and the beautiful world a heaven to breathe in, turns into hell without freedom. By the grace of Allah my country, my love, my homeland offers me to enjoy the open air of independence . Being a student I have surfaced the papers of history to know about the grand sacrifices of my forefathers   and as humble token I express my gratitude to them by proudly announcing in public that Pakistan I love u . ,And I have millions of reasons to prove that why I love Pakistan? I was wondering a few days ago what Pakistan has done for me and how we react when something happens down there. I am proud to say that Im Muslim, and after my religion I am most proud of the country to which I belong, Pakistan. Here are some facts: Pakistan is the only country to be founded on the basis of Islam Pakistan posseses the 6th largest army in the world today. Pakistan is the single most powerful Muslim country in the world today. Pakistani Air Force and Army personnel train all other Muslim countries, which include most Arab nations today. Pakistan is the only Muslim country that posseses Nuclear power.  I can see the bright future of Pakistan. as Quaid said. † There is no power on earth that can undo Pakistan†. In end I would pray all of you to love this country as a blessing of God, stand united, guard its identity and geographical boundaries, work day and night for its better and exalted image,. Live like Ghazis and Shaheens of Iqbal, die like martyrs. I want to salute to all national heroes and my teachers on this great day, when ever listen the best name Pakistan always respond Zindabad. Its high time to hold hands and say it out loud. pakistan zindabad. Salute Pakistan.

Corporate Social Responsibility At British Petroleum Commerce Essay

Corporate Social Responsibility At British Petroleum Commerce Essay According to Mohr (1996), corporate responsibility is supported by the concepts of multidimensional definitions and social marketing. In the multidimensional definitions concept, the focus is on the major responsibilities expected from companies. These major responsibilities include economic, legal, ethical and philanthropic dimensions (Carroll, 1991). These responsibilities must be performed in order to benefit not only the company operators but also their employees, customers, the community and the general public. Kotler (1991) notes that the social marketing concept of corporate responsibility stresses that companies should operate in a way that maintains or enhances the well-being of its customers as well as its society. Petkus and Woodruff (1992) supported this concept further by stating that CSR is the avoidance of harm and the provision of good services. The definition given by the authors on corporate social responsibility may vary to a certain degree. However, the meanings of these definitions emphasize on one matter, and that is, a socially responsible organization must have priorities other that short-term profitability (Mohr, 1996). A study has been conducted with regards to the significance of corporate social responsibility to profitability (Mohr Webb, 2001). Although, further studies are still necessary in order to analyze the correlation of these factors, the findings of Mohr and Webb showed that social responsibility plays a significant role in consumer appeal. The perceptions of consumers however, tends to vary with regards to this aspect. Nonetheless, this stresses the importance of corporate responsibility not only on benefiting the stakeholders but also in achieving the goals of the companies towards growth and profitability. Primarily, the main goal of this report is to analyse the corporate social responsibility of British petroleum. Herein, the analysis will discuss how the company has been able to adhere to their responsibilities in the society which they operate. In addition, this paper will also discuss the comparison on the CSR approach of BP and The CO-OP. Overview of the Company British Petroleum known today as BP Amoco is a petroleum industry based in London. It is recognized as one of the top four oil and petroleum companies throughout the world. The company started in 1901when William Knox DArcy was given the permission by the Shah of Persia to explore the land for oil and founded one in May 1908. Because of this discovery, the Anglo-Persian Oil Company was established so as to expose these findings. The company has grown gradually because of this as World War I is happening; the British Government shows intense interest to the company which became the source of fuel oil of Royal Navy during WWI. In 1917, the war gives permission to the British Government to have full control of the company and named it British Petroleum. The company has continued to become one of the largest oil companies in Europe and because the company wanted to expand its market, BP merged wit the American Oil Company (AMOCO). Today, the company operated in more than 100 states in 6 continents including China. The main goal of this company is to drill and find oil. The major activities of BP Amoco is exploration and production of natural gas and crude oil; refining or decontamination, marketing, supply and transportation and production and marketing or petrochemicals. In addition, the company also engaged itself in solar power. The strategic use technology and strategic management can be considered as a factor for this achievement. The company also acquires Burmah Castrol and Atlantic Richfield Corporation (Arco) and has been able to launch a combined global branding. The company offers products and services which are divided into three categories; on the roads which include fuels and stations, fuel cards, Liquified Petroleum Gas (LPG), lubricants, roadside assistance and route planners, for the home which consists of products like LPG, online store and solar and renewable; and for business which include a ir BP, Bitumen, BP Marine, BP open books, BP shipping, petrochemicals, power, natural gas, lubricants liquified natural gas (LNG) and LPG, fuels, fuel cards and solar and renewable. In order to easily reach their customers, BP also uses the internet through its website. Corporate Social Responsibility of BP A facet of corporate social responsibility is the companys responsibility in the preservation and care of the environment. Oil companies, particularly the British Petroleum have battled issues coming out against them in relation to environmental issues. In fact, some environmental organisations have expressed dismay over the indiscriminate company performance of BP that resulted to harm in the environment. In August 1991, based on its analysis of Environmental Protection Agency (EPA) toxic release inventory data for 1990 (the most recent available), the Washington, D.C.- based public interest group Citizen Action named BP among the top 10 polluters in the United States (BP: A Legacy of Apartheid, Pollution and Exploitation 2006). The findings brought out by environmental agencies and concerned environmentalist groups have caused the firm to take measures regarding the issue. Two years after Lord John Browne took over the BP administration, the firm rolled out a new marketing strategy that involved emphasis on environmental responsibility. In 1997, the British Petroleum supported the Kyoto Protocol, a worldwide agreement that seeks to prevent global warming by reducing greenhouse emissions. Subsequent efforts to minimise their business impact to the natural environment (providing cleaner burning fuels, reducing emissions, ending all facilitation payments (bribes) and political contributions) were also much publicised by the company, not only in observance of their corporate social responsibility, but also as a way of maintaining their stakeholders trust. These attempts on the part of the firm were questioned for their real intention, particularly the question will it lead the world in a sustainable energy revolution, truly moving beyond petroleum, or will it be content to profit from the exploitation of an increasingly taxed planet while draping itself in green? (Assadourian, 2004). Having been able to realize their corporate social responsibilities, the British petroleum has been able to solve the issue and attempt to have an enormous reinvention in 2000. The main goal of this reinvention is to alter the perception the people regarding BP in terms of its business operation and its role in the society. This reinvention is also a part of the adherence of the company to their social responsibilities and which costs $200 million. British petroleum was the first oil industry which started to address the issue of global climate change. It can be said that the corporate social responsibility challenge for the British petroleum has been threefold. The first one is to the challenge of translating the social responsibility commitment into an efficient and consistent approach in the global market. The next is to be able to meld the BP its subsidiaries like Arco and Amoco to social investments and the last is to satisfy and meet the external expectations from the society. These CSR commitment has been strengthened through the changes or reinvention mentioned above which include their advertisement of the Beyond Petroleum. In doing and meeting their organisational goal of being committed to social responsibilities, the company had been able to conduct rigorous planning with more than 130 fully functions Business Units. In this regard, each of the each of the Business Units has largely autonomous business operations with its own identity, history, imperatives and relationships. The Corporate social responsibility strategy of BP has also been able to give importance to three performance measures which include the social, environmental and financial which are known as the triple bottom line. The commitment of the BP with their social responsibility ensures that wherever they operation, their activities should be able to establish economic benefits and opportunities by enhancing the quality of life of individually, specifically those who are directly influenced by the company. The CSR commitment of the British Petroleum focuses on five aspects which include the employee relationships, ethical conducts, health safety and environmental performance, financial aspect and control (British Petroleum, 2008). In order to ensure that they are able to get affiliated with different international and global organisations for Human rights such as the United Nations, US-UK Voluntary Principles and others, for the labour relationships they follow the standards of the ILO Tri partite Declaration of Principles Concerning Multinational Enterprises and Social Policy and for environmental accountabilities they are linked with the GHG emissions reduction, ISO14000 and Clean Fuels Programs. Just like British Petroleum, other organisations are also able to adhere to the concept of being socially responsible and THE CO-OP is never an exemption. The corporate social responsibility of this company works in various stakeholders such as individual members, employees, customers, corporate members, suppliers, the wider community, and the cooperative members. In doing so, the company has provide community investment of  £7.3m, which is equal to 3.2% pre-tax profit, up from 2.5% in year 2003.

Racism and Sexism in Toni Morrisons Sula Essay -- Toni Morrison Sula

Racism and Sexism in Toni Morrison's Sula Racism and sexism are both themes that are developed throughout the novel Sula, by Toni Morrison. The book is based around the black community of "The Bottom," which itself was established on a racist act. Later the characters in this town become racist as well. This internalized racism that develops may well be a survival tactic developed by the people over years, which still exists even at the end of the novel. The two main characters of this novel are Nel Wright and Sula Peace. They are both female characters and are often disadvantaged due to their gender. Nel and Sula are depicted as complete opposites that come together to almost complete one another through their once balanced friendship. Nel is shown to be a good character because she plays a socially acceptable role as a woman, submissive wife and mother, while Sula conforms to no social stereotypes and lets almost nothing hold her back, thus she is viewed as evil by the people in her community. Both women are judged b y how well they fit into the preconceived social conventions and stereotypes that exist in "the Bottom." The social conventions that are set up in this book play out in a small black community in Ohio called "the Bottom." The community itself formed when a white slave owner tricked his naà ¯ve black slave into accepting hilly mountainous land that would be hard to farm and very troublesome instead of the actual bottom (fertile valley) land that he was promised. The slave was told "when God looks down, it's the bottom. That's why we call it so. It's the bottom of heaven-best land there is" (4), and on the basis of this lie a community was formed. Its almost as if the towns misfortune is passed down ... ... what happened as a turn in life and does not feel like she is the cause of Chicken Little's death. She mourns his death and then moves on. Sula has a feminist spirit and refuses to melt into the typical mold of a woman. She "discovered years before that [she was] neither white nor male, and that all freedom and triumph was forbidden to [her]" (52). Because of this she decides to lead her life on her own terms. Sula encounters both racism and sexism and is placed in a situation in which she has no release for her wild spirit. She cannot live out in the world with the freedoms of a man, but doesn't want to live as a stereotypically sheltered woman either. In attempting to break these boundaries she is hated by the town and viewed as an "evil" person by the community in which she lives. Works Cited: Morrison, Toni. Sula. Plume. New York: 1973.

Customer Value

Godard Appliances has diverse product portfolio of Refrigerators, washing machine, Air conditioners and Microwave ovens. But, gradually it lost 50% of its market share when liberalizing opened the Indian markets to foreign players like LEG, Samsung and Panasonic. The earlier complacent Godard is now focusing to regain its past glory and is paving no stone unturned in this regard.But, with established foreign players and a customer keen on not only on functionality but also on aesthetics, durability and brand value, can Godard recreate its old magic? Objectives: 1. To analyses the evolution of market strategy followed by Godard Appliances since its early stages 2. To study and understand the reactive strategies of Godard Appliances to its competitors and the reasons why Godard failed to sustain its market share 3. To evaluate and analyze the pros and cons of the current marketing strategy 4.To come up with recommendations in terms of marketing strategy using the concepts and framework s learnt in class Scope: 1. Godard group is a huge conglomerate but we limit our discussion to Godard Appliances, which include Refrigerator, Washing machine, AC & Microwave oven 2. The marketing strategies followed

Letter to Newspaper Essay

Traditionally adult learners are students who are pursuing education in either, college (undergraduate or graduate degrees), vocational or occupational programs, continuing education or noncredit courses, correspondence courses and tutoring, as well as courses and other educational activities provided by employers, community groups, and other providers (â€Å"Adult Learner,† 2012). The average age of an adult learner is 25 years or older, it usually is a diverse group of people (â€Å"Adult Learner,† 2012). These adult learners can be an independent student, employed full time, a person with dependents, a person who as a result of a death or divorce, is now single and wishes to complete a degree program and a veteran of the United States military (â€Å"Adult Learner,† 2012). There also the lifelong learners who generally have additional responsibilities such as family, career, military, or community, and are seeking a degree or other educational offering to enha nce their professional and or personal lives (â€Å"Adult Learner,† 2012). Education is any formally structured learning activity in which there are an instructor and curriculum. According to Bringhamton University (2012), the largest and fastest expanding market segment for higher education is the adult learner. Universities and colleges need to adjust their infrastructure to attract better and serve adult learners. There is less high school graduates entering colleges versus the adult learner (â€Å"Demographics,† 2012). With less traditional aged students and more non-traditional or adult learners there will be less public support, political leverage, and legislative support to finance an educational system that is designed primarily to serve the needs of traditional aged students without considering the special needs of a more age diverse student body (â€Å"Demographics,† 2012). There is a push in Washington for more federal dollars in adult training. They believe the  return on investment (ROI) from adult education and training is posi tive as billions of dollars could be earned, saved, and pumped back into the struggling economy (Gonzalez, 2011). The argument at capital is that adult education actually saves governments money by reducing societal healthcare, public assistance, and incarceration costs. It also improves and expands the nation’s available pool of workers by helping motivated, but undereducated people get jobs (Gonzalez, 2011). The theory of adult learning is the assumptions about how adults learn. Emphasizes the value of the process of learning in adults (â€Å"Adult Learning Theory,† 2007). Malcom Knowles and American practitioner and theorist of adult education defined is as an art and science of helping adults learn (â€Å"Adult Learning Theory,† 2007). Knowles also defined six adult learning principles as adults are internally motivated and self-directed, adults bring life experiences and knowledge to learning experiences and are goal orientated. They also relevancy oriented and are practical learners who like to be respected when in the classroom (â€Å"Adult Learning Theory,† 20 07). As educators, we need to foster the adult learner’s internal motivation to learn. Develop a rapport with the adult learner, encourage them to ask questions and explore concepts. Some adult learners come with years of experience and knowledge, with this as an instructor or teacher we need to harvest this information and have them apply it to their new learning experiences. The need to for effective adult education over the past few years have increased. It is important we support adult learners. As with the increasing adult learning population, we are also increasing our nation’s available pool of workers. It is important that we invest in adult education as it nurture’s creativity, imagination and fulfilling lives. Investing in adult education is also important for families, communities and our country as a whole. Education is an important first step for some adult learners as it is a second chance in learning. Adult education is a great way for students that didn’t finish high school to get their high school diploma and continue on with their lives. Adult education is usually at night, so that the adults who attend it may still continue to go to work. This allows theses adults to continue to progress in their lives while adding more education to their resume and mind. References Becoming familiar with adult learning theory and the six principles of adult learning. (2007). Retrieved from http://www.qotfc.edu.au/resource/?page=65375 Gonzalez, J. (2011). Adult-education leaders visit capitol hill to push for more federal dollars. The Chronicle of Higher Education. Retrieved from http://chronicle.com/article/Adult-Education-Leaders-Visit/127448/ The effects of changing demographics on higher education. (2012). Retrieved from http://www.binghamton.edu/cice/documents/NYSTAKeynotePPT.pdf Who is an adult learner? (2012). Retrieved from http://universitycollege.illinoisstate.edu/adult/who.shtml

Gender Stereotypes on Television

Gender Stereotypes on Television Television advertisement perpetuates gender stereotypes through their advertising. This is through reinforcing the traditional gender roles assigned by the society. The traditional stereotypes about being a man is being business minded, tough, independent while being a woman means being passive, sensitive, and submissive, having beauty, elegance a good homemaker.Advertising We will write a custom essay sample on Gender Stereotypes on Television specifically for you for only $16.05 $11/page Learn More Television commercials are most likely to be run at the time when the advertisers think the target audience is watching television to sell their products. For instance, during daytime advertisers will run commercials about food, beauty products cleaning agents and so on in soap operas or dramas that have more women viewers than men viewers have. On the other hand, in sports programs commercials for things such as beer, vehicles and property are run because the a udience for such programs are mostly men. Gender stereotyping in television commercials is a topic that has generated a huge debate and it is an important topic to explore to find out how gender roles in voice-overs TV commercials and the type of products they are selling to the public are related. From many findings, it is clear that advertisers use gender to sell different products during different times in broadcasting. Many studies in content analysis have been done on television commercials. The studies have focused on gender stereotyping but many have ignored the economic motivation behind the stereotyping in commercials. Advertisers want to make most of their advertisement and run the ads when the target audience is likely to be watching certain television programs. For example during soap operas advertisers will run ads on things like diapers. This product is hardly seen during programs watched mostly by men for instance sporting programs. While some advertisers may not cons ider the age and sex of the audience some do so because it is cost effective as they are able to reach most people in the target group using one commercial (Craig 1). Gender roles stereotyping comes in when advertisers choose to run ads on products aimed at women during daytime. This is considered the best time to reach this target group, as most women are likely to be at home taking care of their children or just housekeeping. These young women are more likely to buy the products advertised than the older women who are largely ignored by the advertisements, as they are not considered as big buyers. During prime time, the advertisements changed and target women who usually work. To make the advertisement more economical; advertisers run ads that target a wider audience of both men and women. Thus during this time products that appeal to both gender are more likely to be advertised. During the weekend most television stations run sporting events, they are mainly targeted at men, and thus products aimed at men are advertised during these programs. Products such as cars, beer are advertised (Craig 1).Advertising Looking for essay on gender studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is also important to note that television programs are also gendered. There are programs created primarily with a specific gender in mind. During these programs, the advertisers get a good opportunity to sell their products to their target audience. The programs are made in such a way that they help to sell the products being advertised. This is achieved by portraying the characters in the programs with traits that are desirable to the target audience. This in turn makes the target audience desire those traits and thus are more likely to buy products advertised during such times (Craig 3). For example, men are portrayed as dominant, autonomous; in occupations that are prestigious on the other hand, women are shown as c aring, compliant or in domestic settings. Therefore, women will be shown in ads about domestic products while men will often advertise outdoor products or business related products (Chandler 1). In voice-overs, the gender stereotypes are reinforced and maintained. The program or advertisements makers use voice-overs that represent the products they are advertising and that fit the society’s stereotype of gender roles. In voice-overs, regarding authority male voice-overs are used. The males do voice-overs for products that are masculine in nature. The male voice-overs are also used in various product advertisements unlike their female counterparts who are mostly used in doing voice-overs for domestic products such as food, cleaning agents or female beauty products. The female voice-overs are often gentle, sensitive, and dependent or even submissive (Chandler 1). If men are used in advertising home products, they are often shown as being unable to handle the task. For example, a man may be unable to operate a washing machine and a woman comes over and shows him how to use it with so much ease. This advertisement although not breaking from tradition and having a man advertise at the end a woman comes and she is the one who is able to run the washing machine successfully thus reinforcing the traditional gender roles that homes are best run by women as men cannot be good homemakers. On the contrary, advertisements about men have male figures that work very hard. These males are often rewarded with a beer at the end of a day’s hard work.Advertising We will write a custom essay sample on Gender Stereotypes on Television specifically for you for only $16.05 $11/page Learn More The stereotype type being propagated in such an ad is that men work very hard outdoors or in businesses and thus need a reward at the end of the day. Some ads may also show a man who is successful as having many women and thus reinforces they notion that a man can have a woman as long as he works hard. This kind of ads objectify women (Limpinnian 1). We are in the 21st century and even though the role of women has shifted drastically from that of being care givers to professionals the stereotypes still persist in television advertisement. This may be attributed to the patriarchal society in which males dominant every aspect of life. Interesting enough children tend to learn these stereotypes from the advertisement they see on television. Girls are often used in fewer ads than boys are and in those advertisements that are used to portray the traditional roles of women. For example, the girls will be used in doll ads or in cooking fat ads to show that their role is in the home. Conversely, boys are portrayed in ads as being care free with toys cars and tough. This means that the boys and girls grow up to fit into gender behaviors shown in the advertisements (Bradway 1). Finally, the gender roles in voice-overs in television commercials and the type of products advertised by different genders all seem to reinforce the traditional stereotypes. The advertisers do not want to shift from gendered advertising because they would not want to upset the status quo in the society as the products they produce are produced with a target market in mind. Bradway, Jacquelyn. Stereotypical Gender Roles Portrayed in Childrens Television Commercials. Web. Chandler, Daniel. Television and Gender Roles. Web.Advertising Looking for essay on gender studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Craig, Steve. Men’s men and Women’s Women: How TV Commercials Portray Gender to Different Audiences. Web. Limpinnian, Danielle. The Portrayal of Men and Women in TV Ads. Web.

3M Rhythm of Change Essay Example

3M Rhythm of Change Essay Example 3M Rhythm of Change Essay 3M Rhythm of Change Essay 3M Rhythm of Change BY atnee126 3Ms rhythm of change: 3M started as a mining and manufacturing company but soon developed into and moving toward technological innovations and products an example of steady rejuvenation. This kind of change was continuous throughout the life cycle of the company. The change started when a young book keeper named William L. McKnight took the place of 3Ms sales manager and observed the quality problems with companys products. He started with a systematic change which eventually took effort after 14 years of the start of 3M, turning losses into profits. This systematic change lead to a fermented revolution when in 1916, 3M took up technological activities by setting up its first lab, thus leading to an educated reform. Okies employment was an example of inadvertent rejuvenation, following his footsteps many employees started working and developing their ideas with no restrictions what so ever. All this was a result of one sales managers efforts. McKnights approval of Central Research Laboratory (CSR), the idea of tripod-like stability, and the approach to make a little, ell a little lead to imperative rejuvenation, thus a solid ground for learning and sharing knowledge was created within 3M, this approach of McKnights was to support the much desired organic change within the company. McKnight believed that innovative development was feasible only in an organization in which people are given considerable freedom. Awards like dual ladder, Carlton Society, and Golden Step Award Program were also initiatives to support organic change. Although McKnight started with a systematic change, soon after, change became dramatic hen he took over the position of CEO and later President, but still there was a support for organic change. After McKnight, came the era of Lou Lehr who kept going for the dramatic change with a driven revolution. As a successor of McKnight he went forward with the planned reform as he launched the Genesis Program to support individual promising ideas and The Circle of Technical Excellence for team efforts, and finally an ambitious program Cooperating for Growth. Lehr set an example of driven rejuvenation in the company as he set a personal example for being the eveloper of surgical tapes when he was a chemical engineer in the company. After Lou Lehr, Lake Jacobson also made some dramatic changes when he added more than 20 new technologies and introduced the ]35 program in the company. Although Jacobson continued Lehrs RD funding process, he was more into disciplined development process he wanted more focus in the choice of project development and an early introduction of new products in the market. Jacobson was much ridged in his approach as he introduced the Placing Programs which limited the support for rganic change by selecting only 100 developmental programs and ideas put forward by the employees, furthermore it became difficult for employees to find 15% of their time to work on their own ideas. But still this dramatic change led to an over achievement of target in 1991 at the time of Jacobsons retirement. When Desi DeSimone became CEO, he observed that the dramatic changes of his predecessors had led to a command and control system in the company even though it was decentralized. Although he wanted to combine the management styles of his agent of dramatic change.

Assignment as

As part of the network security team, we will be proving IDI with a network security plan to mitigate the vulnerabilities that have been discovered. A secure site will be set up with network intrusion detection and network protection systems will be available to access via the internal network. Policies will be presented for remote access and the use of VPN. Also contained within this report will be strategies for hardening the network and mitigating risks. An updated network layout with increased network security to meet the current needs will be included. In the interest of business continuity, remote access will be utilized. User wishing access to internal network assets will only be able to access said assets with the use of a company issued laptop. We will make use of MAC address filtering to allow remote users access to the internal network via VPN. Each of the remote access laptops will have been loaded with VPN and have the MAC address added to the list on the MAC address filter. Users will be able to login to the VPN by using their local username and password. By making use of a VPN connection, users should be able to easily access the network assets. VPN connections are protected by SSL encryption which provides communication security over the internet. Each of the remote access laptops will be encrypted with McAfee safeboot encryption and all local data will remain encrypted until a valid login is entered. McAfee safeboot encryption requires additional login information to access the IDI internal network. At the present there is one web server for employees to access both internal and external sites. The network security team will be integrating a web server located within the internal network. This Web server will be accessible only from within IDI’s local area network. We will be using the layered security concept to protect IDI’s internal servers. An (IDS) intrusion detection system will be set up to send out alerts in the event of an intrusion and log all connections. An (IPS) intrusion prevention system will be set up to prevent the detected intrusions and will make use of MAC address filtering to deny or allow connections based off the MAC address or physical address of each machine. MAC address filtering will allow the servers to accept incoming traffic from predetermined hosts. To further secure the local area network, the network security team will be implementing the principle of least privilege in regards to the users. By using the principle of least privilege we will be preventing multiple forms of malicious or accidental risks by only giving the user the permissions and privileges necessary to complete their job. Microsoft’s default security software is commonly used and well known making the vulnerabilities well known, which would make it easier for a hacker to plan out an attack. Third party antivirus\malware and firewall software will be used on all machines. The servers located within the network will make use of a statefull firewall to monitor and filter all traffic on the network by scanning for congruence between data packets. The public facing servers used to connect the internal webserver to the customer website are contained within the demilitarized zone. Due to the demilitarized zones proximity to the wide area network, we will be taking a layered security approach. There will be a statefull firewall located between the router and the demilitarized zone. This firewall will protect the internal network via the LAN-to-WAN connection by performing in-depth packet inspection and closely monitoring the LAN’s inbound and outbound traffic. A stateless physical firewall device will be in place between the internet service provider and the demilitarized zone. This firewall hardware will allow for larger amounts of inbound and outbound traffic. The demilitarized zone will make use of both an IDS and IPS to handle any intrusions within this part of the network. Current IDI Network Weaknesses/vulnerabilities Logisuite 4. 2.2 has been installed 10 years ago, has not been upgraded, however over 350 modifications have been made, and license is expired RouteSim- The destination delivery program is used to simulate routes, costs and profits , it is not integrated into Logisuite or oracle financials to take advantage of the databases for real-time currency valuation and profit loss projections IDI needs to standardize office automation hardware and software currently there are about 600 workstations , 200 HP, 150 Toshibas, 175 IBM, 50 dell, rest are apple PowerBooks without CAD software available Software ranges from various antique word processing packages of which are incompatible for integration with each other, causing transfer of files to become corrupt when opened by incompatible software Polices exist that prohibit the introduction of personal devices, many executives have had administrators install clients on their unsupported non-standard personal laptops, pcs, ws that interface with internet with little or no personal protection WAN was designed by MCI in early 2000’s which has not been upgraded since data rate increases have occurred in Asia and Brazil has been distressed. Between September and March (peak hours) capacity is insufficient, customers are lost due to dropped connections and abandoned shopping baskets, further reducing growth and revenue Telecommunications – limited Mitel SX-2000 private automatic branch exchange (PABX) that only provides voicemail and call forwarding Current IDI Strengths Sao Paulo is presently the strongest link in the chain. Sao Paulo Brazil is a model of standardization; all other sites will be modeled after this site. The Sao Paulo office includes the following setup 30 MS windows for file and print 4 Linux (Unix) servers for major production applications 2 Linux (Unix) servers with the internet zone with juniper high-speed switches and routers A storage area network based on EMC CLARiiON SAP R/3(ECC6-Portal based apps) Up-to-date security policies although in Spanish The telephone system provided by SP Telesis- one of the four competing providers in the metropolitan city The NEC NEAX 2400 Series PABX used for internal and external communications

A Price Discrimination and a Single-Pricing Strategy Essay

A Price Discrimination and a Single-Pricing Strategy - Essay Example Instead of charging a uniform price to everyone, the cable TV company can think in terms of charging the customers with respect to the number of paid channels they would like to watch. For some customers may not like sports channels and some others may not like movie channels. The cable TV company can think in terms of allowing the customers to select the channels they would like to watch and based on that the company can decide the prices of the service. Thus customers will get much more flexibility in selecting channels and controlling their budget for watching television channels. At the same time, it should be noted that the cable TV company may not lose any revenue since more customers will come forward to purchases such services because of the increased flexibility in selecting channels. In a perfectly competitive market, sellers may not get the freedom to fix the price. If they set a price above the market price, nobody will buy their product in a competitive market. In short, they will get only a normal profit in the long run. Some firms may fix higher prices for their products if the competition is less. Such firms will get abnormal profits in the short run. The abnormal profit earned by a single firm in a market will encourage other forms to enter the market and therefore supply will increase and the price would come down. Long run average cost curves represent the economies of scale and diseconomies of scale as far as a firm is concerned. Economies of scale mean the ability of a firm to reduce the unit price of a product with the help of bulk production.

Reading reflection Article Example | Topics and Well Written Essays - 750 words

Reading reflection - Article Example Applied statistics is defined as statistics but with more emphasis on practically applying statistics rather than studying its theoretical basis (Business Dictionary, 2013). There are numerous areas where statistics is used by statisticians to make sense of a situation including weather forecasting, stock prediction of market prices and market research to find demand of a product. In Chatfield’s paper, there are two main themes that are discussed. The first theme, understanding strategy is as important as knowing technique, and the second theme, avoiding trouble is complementary to and perquisite for, achieving optimally and therefore deserves at least equal attention (Chatfield, 1991). There are ways in which these two main themes can be implemented when working with clients. A client who owns a health clinic may want to know the relationship between types of patients that come to the clinic and the diseases they have. Before examining the first theme, we should understand wh at understanding strategy is. Understanding strategy is seen as being based on factors including processes, mechanisms and forces. In implementing the first theme, the first step will be to apply understanding strategy to find out the patients diseases and demographics of the patients (age, height, eye color, weight). The second step will be to go through the patients’ diseases data detailing the type of disease, where the disease came from, the circumstance leading to getting the disease among others. The third step will be to know the relationship between disease and the patients’ information or data. Since, the data had been understood while examining the demographics of the patients and the disease the patients are having, it becomes easy to know the relationship between disease and the patients’ data. Moving on to the second theme, avoiding trouble while conducting statistical study is crucial in order to obtain uncompromised results. There can be a scenari o where a client has a running sports shoe as a product and wants to know its demand before launching it in the market. In order to avoid the trouble of introducing this product that is not needed in the market, a proper statistical research has to be conducted. Just as Chatfield (1991) suggests, questions will need to be asked concerning the background of the product and the objectives it wants to accomplish in the market. In this case the objectives may be concerned with selling the shoes to a demographic group that loves running sports shoes. The demographic group will consist of people from ages 18 to 35 years living in the United States living in the rural or urban areas. This will ensure that good data is collected that best describes the demographic group. In case the demographic data collected is not sufficient or is not trusted, questions concerning untrusted information should be asked to clarify any issues. In the end, examinations should be carried out to address whether the objectives have been fulfilled or whether there are some changes that have to be carried out to make the collectable statistical data even better. This will ensure that the client gets the best statistical results concerning the demand of running sports shoes in the market before launching it. Chatfield (1991) approaches statistics in a more elaborate sequential manner. The first step he takes is formulating the problem by asking relevant questions about the background

ANNOTATED BIBLIOGRAPHY ON FINANCE Example | Topics and Well Written Essays - 500 words

ON FINANCE - Annotated Bibliography Example This article is crucial for individuals pursuing finance and those conducting research in the field of public financing. However, it remains vital to explore other sources of information on the same topic in order to come up with a report backed up with adequate academic sources. DENG, M., MELUMAD, N. & SHIBANO, T. (2012). Auditors’ Liability, Investments, and Capital Markets: A Potential Unintended Consequence of the Sarbanes-Oxley Act. Journal of Accounting Research, 50(5):1179-1216. As the title suggests, the authors explore the effect of increased liability of auditors on rate of audit failure, cost of capital and new investment level. According to the authors, the Sarbanes-Oxley Act, 2000 authorized stringier regulations, which increased the liability of auditors. However, these move increased the confidence of investors as regards the trustworthiness of company financial disclosures. The authors explore market imperfection in terms of information flow. They discuss a scenario where a firm in lemons market intends to raise capital from investors who have no information that the audit they are relying on is imperfect. The authors argue in their conclusion that audit failure is indirectly proportional to increased auditor liability and capital cost for new ventures. This resource is crucial for practicing auditors and accountants. It is also very insightful for professionals pursuing accounting and auditing career and conducting research. However, further resea rch is necessary to justify the claims of the authors. Bar-Yosef, S. & Prencipe, A. (2013).The Impact of Corporate Governance and Earnings Management on Stock Market Liquidity in a Highly Concentrated Ownership Capital Market, Journal of Accounting, Auditing & Finance, 28(3):292–316. In a situation with very high non-institutional ownership, the authors of this article explore how corporate governance machineries and earnings management impact

Mashup, remix, fandom, intertextuality, music simulacrum Essay

Mashup, remix, fandom, intertextuality, music simulacrum - Essay Example Mashup is a music term that refers to skilful blending of two or more songs to achieve a new coherent composition, usually featuring various music genres. Another terms for a mashup are blend, bootleg, smashup, bastard pop, powermix, cutup and crossover. David J. Gunkel, Aram Sinnreich, Michele H. Jackson, Brian Lamb and Liam McGranaham are some of the authors who have written elaborate and scientific publications on the mashup culture. Although the term first appeared in the Oxford English Dictionary in 2000, the history of mashups is debatable. While the notion of a mashup as a 21st century novelty appears viable, the roots of a mashup can be traced to the early 20th century. The installation of Marcel Duchamp’s Bicycle Wheel in1913 where he combined a stool with a bicycle wheel was a physical symbol for mashup (Levay 22). A mashup is â€Å"a fun and adventurous way to make something fresh out of something stale† (Gaylor web). Music mashup characteristics are addition ally attributed to musicque concrete, a form of music which evolved in the 1940s, where compositions were not limited to sounds from musical instruments (McLeod 81). The music community have come to a strong consensus on the origin of a mashup. They agree that part of the remix culture (Mashup) originated from Jamaica in the early 1950s Arguably, a remix is an umbrella term encompassing mashup among other music compositions. It is when Jamaican selectors or disc-jockeys composed first metatexts by playing live a series of records in the same key, tempo or theme. This gave grounds for the emergence of hip hop DJs several decades later (Brewster and Broughton 254; Levay 22) Ironically, these roots seem to contradict Sinnreich’s observation that a mashup is associated with white European logic as opposed to the Afro-diasporic hip-hop genre (Sinnreich 195-9). The fact remains that mashup, despite its Jamaican foundations, first gained major popularity in the United Kingdom. The f irst mashup that gained widespread media attention and broke into the mainstream across the UK was done by The Freelance Hellraiser in 2001. His â€Å"A Stroke of Genie-us† combined Christina Aguilera’s â€Å"Genie in a Bottle† and The Strokes’ â€Å"Hard to Explain.† While a mashup can be done manually, the most common production of mashups occurs digitally. Among the most common software are Ableton Live and Sony’s Acid Pro. They let both professionals and bedroom producers to join a vocal section from one piece with an instrumental section of another to produce one stereo track, which is the basic element of a mashup. Since at present music is recorded using multi-track recording techniques, music labels sometimes release those tracks individually to encourage producers and DJs to create remixes thus contributing to the popularity of the original recording. Works Cited Aram Sinnreich, â€Å"Plus ca change’ or Paradigm shift?† University of Massachusetts Press. (2010), 193-208. Brewster, Bill  and Broughton, Frank. Last night a dj saved my life: the history of the disc jockey. New York: Grove Press, 1999. Print. David J. Gunkel, â€Å"Rethinking the digital remix: Mash-ups and the metaphysics of sound recording.† Popular Music and Society, 31/4 (2008), 489-510. Gaylor, Brett, dir.  RIP: A Remix Manifesto. 2008. Web. 25 Jan. 2012 . Jackson, Michele. " The Mash-Up: A New Archetype for Communicatio."  Journal of Comupter-Mediated Communication. 14. (2009): 730–734. Web. 25 Jan. 2012.   Lamb, Brian. "Dr. Mashup or, Why Educators Should Learn to Stop Worrying and Love the Remix."EDUCAUSE Review. 2004. Web. 25 Jan. 2012. . McGranahan, Liam. "Bastards and Booties: Production, Copyright, and the Mashup Community."  Revista Transcultural de Musica. 14. 2010. Web. 25 Jan. 2012.   Remix A remix refers to alternative version of a recorded song with added or

Daily Reading Responses5 Essay Example | Topics and Well Written Essays - 250 words

Daily Reading Responses5 - Essay Example Family values of these two backgrounds differ greatly. However, with this knowledge at hand, do social classes of gay individuals vary? A class difference is a major factor that contributes to African American lesbian relationship’s conflicts and break-ups (Hall & Greene 65). Women couples who are from the same social background are found to understand each other better, live with each other in peace and have healthy relationships as compared to those from different backgrounds as it is seen that behaviors of these two are completely different as they do not share same values and perspectives. These conflicts and break-ups however can be prevented if couples from different social backgrounds agree to bridge the existing gap between them by being open with each other, not comparing each other as to who is more superior than the other in terms of education and amount of income and making changes that will improve the

ANNOTATED BIBLIOGRAPHY ON FINANCE Example | Topics and Well Written Essays - 500 words

ON FINANCE - Annotated Bibliography Example This article is crucial for individuals pursuing finance and those conducting research in the field of public financing. However, it remains vital to explore other sources of information on the same topic in order to come up with a report backed up with adequate academic sources. DENG, M., MELUMAD, N. & SHIBANO, T. (2012). Auditors’ Liability, Investments, and Capital Markets: A Potential Unintended Consequence of the Sarbanes-Oxley Act. Journal of Accounting Research, 50(5):1179-1216. As the title suggests, the authors explore the effect of increased liability of auditors on rate of audit failure, cost of capital and new investment level. According to the authors, the Sarbanes-Oxley Act, 2000 authorized stringier regulations, which increased the liability of auditors. However, these move increased the confidence of investors as regards the trustworthiness of company financial disclosures. The authors explore market imperfection in terms of information flow. They discuss a scenario where a firm in lemons market intends to raise capital from investors who have no information that the audit they are relying on is imperfect. The authors argue in their conclusion that audit failure is indirectly proportional to increased auditor liability and capital cost for new ventures. This resource is crucial for practicing auditors and accountants. It is also very insightful for professionals pursuing accounting and auditing career and conducting research. However, further resea rch is necessary to justify the claims of the authors. Bar-Yosef, S. & Prencipe, A. (2013).The Impact of Corporate Governance and Earnings Management on Stock Market Liquidity in a Highly Concentrated Ownership Capital Market, Journal of Accounting, Auditing & Finance, 28(3):292–316. In a situation with very high non-institutional ownership, the authors of this article explore how corporate governance machineries and earnings management impact

Daily Reading Responses5 Essay Example | Topics and Well Written Essays - 250 words

Daily Reading Responses5 - Essay Example Family values of these two backgrounds differ greatly. However, with this knowledge at hand, do social classes of gay individuals vary? A class difference is a major factor that contributes to African American lesbian relationship’s conflicts and break-ups (Hall & Greene 65). Women couples who are from the same social background are found to understand each other better, live with each other in peace and have healthy relationships as compared to those from different backgrounds as it is seen that behaviors of these two are completely different as they do not share same values and perspectives. These conflicts and break-ups however can be prevented if couples from different social backgrounds agree to bridge the existing gap between them by being open with each other, not comparing each other as to who is more superior than the other in terms of education and amount of income and making changes that will improve the

Thomas Morton Essay Example for Free

Thomas Morton Essay (1). What was the cause of the enmity that developed between Thomas Morton and his group and the Pilgrams at Plymouth? What was his major offense? The harsh reaction of the Pilgrims to Morton was explained only in part by their abhorrence of the Maypole incident. They also were offended by his open ridicule of their society and his practice of conducting Anglican services at Merry Mount. Perhaps of even greater concern was the fact that Morton traded firearms for furs with the local Indians — a practice that the Pilgrims believed was their exclusive preserve. In 1628, Plymouth authorities dispatched Miles Standish to deal with their troublesome neighbor. Morton and his associates were too drunk to resist; he was taken into custody and exiled to a small nearby island to await transportation back to England. There he was supplied with provisions by sympathetic Indians and managed to escape on his own and return to England. He reappeared in Plymouth the following year and promptly ran into difficulties with the officials. His property was confiscated and he was again sent home. Demonstrating life-long persistence, Morton returned to Massachusetts in 1643 and was promptly imprisoned in Boston. Following his release, he was exiled to Maine, where he remained for the rest of his life. (2) Morton was sent back to England to be punished, but each time he escaped punishment. Why? Thomas Morton values, and relations to the more familiar swashbuckling Cavaliers of Europe need to be carefully explained. According to his own self-description, Morton was the university-educated son of a soldier, devoted to the British crown and old English ways, and a staunch supporter of the Church of England, its liturgy, and its holy days. His portrait of the Indians and attempt to show how, despite their uncivilized state, share many values with the traditional Englishmen whom he had taken to be his audience. The Indians personal modesty, hospitality to strangers, respect for authority, and even religious views mirror those of England, and their contentment surpasses that of the English because of their greater closeness to nature. This was the reason behind escape from punishment of Morton in England. Resources: http://www.u-s-history.com

Business Potential of Data Solutions

Business Potential of Data Solutions 1. AUTHORISATION The project â€Å"Business potential of data solutions in the Kolkata SME market† has been done during my Summer Internship Program at Vodafone India during February to May of 2011, as a partial fulfillment of the requirement of PGPM program of IBS Kolkata. 2. ACKNOWLEDGEMENT The Summer Internship Program at Vodafone India was a great learning experience for me. The project was quite interesting as the telecom industry is a highly evolving industry in India with intense competition and lots of changes happening. The project would not have been a smooth run for me without the help of lots of people. I would like to mention Mr. Saugat Kumars (company guide) help at Vodafone with respect to practical exposure to the telecom industry. He had given me thorough insight into the dynamics of the telecom industry and also facilitated practical exposure through variety of activities. I would also like to acknowledge Mr. Siddhartha Kars (marketing manager) guidance regarding project formulation, questionnaire designing and chalking out a plan towards effective execution of the project. Also, there were a lot of other people at Vodafone, who helped me to understand this industry and work through my project. In the academic front, I would like to mention the support of my faculty guide Prof. Bhaskar Basu and my SIP coordinator Dr. Subir Sen. They have given me constant guidance throughout my project regarding academics and SIP formalities. Most importantly, I am grateful to my family who had been always supportive and encouraging in all my endeavors. 3. TABLE OF CONTENTS 4. EXECUTIVE SUMMARY As part of my Summer Internship Program of IBS Kolkata, I got an opportunity to do an assignment at Vodafone India. The project was â€Å"Business potential of data solutions in the Kolkata SME market†. Vodafone is one of the premier telecom companies globally and getting an opportunity to work there helped me gain a lot of exposure in the corporate world. The Telecom is a high volume industry in India with lot of competition. The Telecom industry in India is divided into 23 circles and around 14 telecom service providers are presently operating in these circles. The most prominent among the service providers are Vodafone, Airtel, Reliance Communication, Tata Teleservices, BSNL, MTNL, Idea Cellular, Aircel, Uninor etc. The telecom products and services can be broadly classified into voice and data. The data solutions primarily include data cards, Blackberry services, mobile internet, internet leased line and wireline broadband. Vodafones business operations are broadly classified into business and consumer divisions. My project was in the business division and was focused into the SME market of Kolkata. For Vodafone, a SME company is typically a company with annual turnover ranging from 10 to 250 crore rupees. The SME market of Kolkata is highly diversified with companies ranging from various industries, which include manufacturing, en gineering, IT/ ITES, healthcare, education, hospitality, financial services, travel tourism, logistics, real estate, trading (whole sellers/ retailers), pharmaceuticals, etc. In the initial phase of my summer internship at Vodafone, I was required to do secondary research about the telecom industry (both national and global). From the secondary research, I learnt a great deal about the major telecom companies, telecom products services, evolution of telecom technologies and the key operational issues of the telecom industry. Next I was given exposure to field operations through tele-marketing, visiting SME clients, traveling with the sales team, visiting distributors of the company and market mapping. The field exposure helped me to get a feel of the market at the basic level. This exposure later proved to be hugely beneficial when I started doing market survey. The methodology of the project was to do a market research on a sample (consisting of SME companies in the Kolkata area). For time constraints, the sample size was kept at 65. Questionnaire was designed and market survey was conducted. Analysis was done on the data collected, ranging from SME company profiles, market size of the sample with respect to different products, client perception regarding various attributes of telecom service providers, competition among service providers and future SME market implications. From the initial analysis it was found that the SME clients are highly demanding with respect to value they are getting and the price of the products. They were highly aware of their businesss end to end operations and knew very well what kind of products would add value to their business operations. Regarding data solutions, wireless data has huge potential in the coming years. The whole project helped me to learn a lot about the telecom industry and also get exposure to the sales marketing operations of a MNC company like Vodafone. 5. INTRODUCTION The Telecom Industry has evolved a great deal over the past two decades. Advancement in communication and information technology has changed the industry structure dramatically. Earlier our communication needs were restricted to landline phones. But now almost everybody has a mobile phone connection. Mobile phones have changed our lives immensely. It has given us the power of communication anytime anywhere. At present the industry is going through tremendous transformation with the convergence of telecommunication, information technology and computer technology and thus making vast resources of information available in the palm of our hands. Wireless internet is the latest trend in the industry with the advent of 3G technology and in the long term there should be information boom, with gradual advancement towards LTE (long term evolution) and 4G. Wireless internet boom has already been experienced outside India mainly in North American, European and South East Asian markets. It has e ntered India quite late with roll out of 3G and is expected to create huge impact in our social and professional lives. This project is only concerned with the business potential of data solutions. Before going deep into the project let me give a brief idea about the telecommunication industry, telecommunication technologies, major telecom players and various products services. 5.1. TELECOM INDUSTRY: MARKET SCENARIO 5.1.1. GLOBAL SCENARI By the end of 2010, there was an approximately 5.3 billion mobile cellular subscriptions worldwide, including 940 million subscriptions to 3G services. Access to mobile networks is now available to 90% of the world population and 80% of the population living in rural areas. People are moving rapidly from 2G to 3G platforms, in both developed and developing countries. In 2010, 143 countries were offering 3G services commercially, compared to 95 in 2007. Towards 4G: a number of countries have started to offer services at even higher broadband speeds, moving to next generation wireless platforms they include Sweden, Norway, Ukraine and the United States. Mobile cellular growth is slowing worldwide. In developed countries, the mobile market is reaching saturation levels with on average 116 subscriptions per 100 inhabitants at the end of 2010 and a marginal growth of 1.6% from 2009-2010. At the same time, the developing world is increasing its share of mobile subscriptions from 53% of total mobile subscriptions at the end of 2005 to 73% at the end of 2010. In the developing world, mobile cellular penetration rates was expected to reach 68% at the end of 2010 mainly driven by the Asia and Pacific region. India and China alone were expected to add over 300 million mobile subscriptions in 2010. In the African region, penetration rates would reach an estimated 41% at the end of 2010 (compared to 76% globally) leaving a significant potential for growth. The number of Internet users has doubled between 2005 and 2010. In 2010, the number of Internet users would surpass the two billion mark, of which 1.2 billion would be in developing countries. A number of countries, including Estonia, Finland and Spain have declared access to the Internet as a legal right for citizens. With more than 420 million Internet users, China is the largest Internet market in the world. While 71% of the population in developed countries are online, only 21% of the population in developing countries are online. By the end of 2010, Internet user penetration in Africa would reach 9.6%, far behind both the world average (30%) and the developing country average (21%). While in developing countries 72.4% of households have a TV, only 22.5% have a computer and only 15.8% have Internet access (compared to 98%, 71% and 65.6% respectively in developed countries). At the end of 2010, half a billion households worldwide (or 29.5%) would have access to the Internet. In some countries, including the Republic of Korea, Netherlands and Sweden, more than 80% of households have Internet access, almost all of them through a broadband connection. The number of people having access to the Internet at home has increased from 1.4 billion in 2009 to almost 1.6 billion in 2010. There has been strong growth in fixed (wired) broadband subscriptions, in both developed and developing countries. At the end of 2010, fixed (wired) broadband subscriptions would reach an estimated 555 million globally (or 8% penetration), up from 471 million (or 6.9% penetration) a year earlier. Despite these promising trends, penetration levels in developing countries remain low: 4.4 subscriptions per 100 people compared to 24.6 in developed countries. The developing worlds share of fixed (wired) broadband subscriptions is growing steadily. By the end of 2010, the developing world would account for an estimated 45% of global subscriptions (up from 42% five years earlier). Africa still lags behind when it comes to fixed (wired) broadband. Although subscriptions are increasing, a penetration rate of less than 1% illustrates the challenges that persist in increasing access to high-speed, high-capacity internet access in the region. With the rapidly increasing high-bandwidth content and applications on the Internet, there is a growing demand for higher-speed connections. For example, at the minimum broadband speed of 256 kbps, downloading a high-quality movie takes almost 1 ½ days compared to 5 minutes at a connection speed of 100 Mbps. With increase in GDP per capita, the propensity to consume increases and thus increases the availability of various services. In the above figure, GDP per capita and the penetration level of broadband services are mapped against each other. Countries like USA, Switzerland, France, Italy, Spain, Belgium and Canada have high per capita GDP and the broadband penetration is also high in these countries. South Korea has comparatively low per capita GDP but very high broadband penetration. On the other hand, UAE and Saudi Arabia have comparatively high per capita GDP, but their broadband penetration is low. Brazil, Russia and China have comparatively low per capita GDP and their broadband penetration is also low. India is nowhere in the picture in terms of broadband penetration. Data business is seeing a steady growth across global markets. In 2010, data revenue generated per subscriber is highest in US Canada followed by Western Europe, Asia Pacific and Eastern Europe. According to Vodafone, the future of telecom business lies in the mobile data category with majority of the revenue share being generated from there. In 2014, an estimated $337bn revenue will be generated from mobile data business, almost $138bn increase from 2010. India and China are the two emerging economies with substantial number of mobile customers and still having average mobile penetration level at 45% and 54% respectively, thus making them highly lucrative markets for mobile phone service providers. With a high GDP growth, market customers growth and potential for SIM penetration, India is a high value market. Figure: Market Share of Telecom Service Providers Globally (by number of subscribers) (www.knowledgebase-script.com) Globally, China Mobile is in the first position (522m subscribers), followed by Vodafone (333m), Telefonica (202m), America Movil (201m) and Telenor (172m). Two Indian companies Bharti Airtel (125m) and Reliance Communication (100m) are in the top 15 list. 5.1.2. INDIAN SCENARIO The number of telephone subscribers in India increased from 671.69 million in Jun-10 to 723.28 million at the end of Sep-10, registering a sequential growth of 7.68% over the previous quarter as against 8.11% during the QE Jun-10. This reflects year-on-year (Y-O-Y) growth of 42.09% over the same quarter of last year. The overall tele-density in India has reached 60.99 as on 30th September 2010. Subscription in Urban Areas grew from 452.59 million in Jun-10 to 487.07 million at the end of Sep-10, taking the Urban Tele-density from 128.20 to 137.25. Rural subscription increased from 219.09 million to 236.21 million, and the Rural Tele-density increased from 26.43 to 28.42. The share of Rural subscribers has increased slightly to 32.66% in total subscription from 32.62% in Jun-10. About 66.83% of the total net additions have been in Urban areas as compared to 63.47% in the previous quarter. Rural subscription recorded a decline in rate of growth during the quarter, from 9.18% in Jun-10 to 7.81% in Sep-10. Rate of growth for Urban subscription increased marginally from 7.61% in QE Jun-10 to 7.62% in QE Sep-10. With 52.21 million net additions during the quarter, total wireless (GSM + CDMA) subscriber base registered a growth of 8.21% over the previous quarter and increased from 635.51 million at the end of Jun-10 to 687.71 million at the end of Sep-10. The year-on-year (Y-O-Y) growth over the same quarter of last year is 45.79%. Wireless Tele-density reached 57.99. Wireline subscriber base further declined from 36.18 million at the end of Jun-10 to 35.57 million at the end of Sep-10, bringing down the wireline Tele-density from 3.06 in Jun-10 to 3.00 end of Sep-10. Internet subscribers increased from 16.72 million at the end of Jun-10 to 17.90 million at the end of Sep-10, registering a quarterly growth rate of 7.02%. Top 10 ISPs together hold 95% of the total Internet subscriber base. Number of Broadband subscribers increased from 9.47 million at the end of Jun-10 to 10.30 million at the end of Sep-10, registering a quarterly growth of 8.79% and Y-O-Y growth of 42.93%. The growth in the number of Broadband subscribers during the quarter and also on Y-O-Y basis is more or less similar to the growth in the overall telephone subscriber base. Share of Broadband subscription in total Internet subscription increased from 56.7% in Jun-10 to 57.6% in Sep-10. 86.89% of the Broadband subscribers are using Digital Subscriber Line (DSL) technology. Average Revenue Per User (ARPU) for GSM-Full Mobility service declined by 10.16%, from Rs.122 in QE Jun-10 to Rs.110 in QE Sep- 10, with Y-O-Y decrease of 33.1%. ARPU for CDMA full mobility service declined by 1.34%, from Rs.74 in QE Jun-10 to Rs.73 in QE Sep-10. ARPU for CDMA has declined by 17.5% on Y-O-Y basis. GSM subscription continues to grow at a faster rate. At the end of Sep-10, GSM subscribers constituted 84.12% of the wireless market. The GSM subscribers were 578.49 million at the quarter ending Sep-10 as against 527.62 million at the end of the previous quarter, showing a growth of 9.64%. Bharti with 143.29 million subscribers continues to be the largest GSM mobile operator, followed by Vodafone (115.55 million). The CDMA subscriber base increased to 109.22 million during the quarter ending Sep-10 from 107.88 million at the end of previous quarter, thereby showing a growth rate of 1.23%. Reliance with 55.29 million subscribers continues to be the largest CDMA mobile operator. However, in terms of net additions during the quarter, Sistema added the highest number of subscribers (1.54 million), followed by Tata (1.20 million), rest of the service providers recorded decline in subscribers. Figure: Market Share of Telecom Service Providers (GSM) in India (by number of subscribers in million, 2010) (www.trai.gov.in) 5.2. INDIAN TELECOM INDUSTRY 5.2.1. INDIAN TELECOM INDUSTRY FRAMEWORK TRAI The Telecom Regulatory Authority of India (TRAI) is the independent regulator established in 1997 by the Government of India to regulate the telecommunications business in India. DoT The Telecom Commission and the Department of Telecommunications are responsiblefor policy formulation, licensing, wireless spectrum management, administrative monitoring of PSUs, research and development and standardization/validation of equipment etc. WPC The Wireless Planning and Co-ordination (WPC) Wing of the Ministry of Communications, created in 1952, is the National Radio Regulatory Authority responsible for Frequency Spectrum Management, including licensing and caters for the needs of all wireless users (Government and Private) in the country. It exercises the statutory functions of the Central Government and issues licenses to establish, maintain and operate wireless stations. WPC is divided into major sections like Licensing and Regulation (LR), New Technology Group (NTG) and Standing Advisory Committee on Radio Frequency Allocation (SACFA). SACFA makes the recommendations on major frequency allocation issues, formulation of the frequency allocation plan, making recommendations on the various issues related to International Telecom Union (ITU), to sort out problems referred to the committee by various wireless users, etc. TDSAT TDSAT (Telecom Disputes Settlement Appellate Tribunal) was set up in May 2000 by the government of India. The TDSAT was set up so that it can adjudicate over disputes that arise in the telecommunication sector. TDSAT was established with the view to protect the interest of the consumers and service providers of the telecommunication sector and also to encourage and ensure the growth of the telecommunication sector. The various functions of TDSAT (Telecom Disputes Settlement Appellate Tribunal) are that it can adjudicate any disputes that arise between a group of consumers and service providers, a licensee and a licensor, and also between two or more than the service providers. 5.2.2. INDIAN TELECOM CIRCLES The Indian telecom sector is divided into 23 circles which are as follows: Business Potential of Data Solutions in the Kolkata SME MarketPage 1 Soumya Santa Dwari 10BSP0611 PGPM 2010 12, IBS Kolkata Andhra Pradesh Assam Bihar and Jharkhand Chennai Delhi NCR Gujarat Haryana Himachal Pradesh Jammu Kashmir Karnataka Kerala Kolkata Madhya Pradesh Chhattisgarh Maharashtra and Goa (except Mumbai) Mumbai North East Orissa Punjab Rajasthan Tamil Nadu (except Chennai) UP(E) UP(W) West Bengal (except Kolkata) Business Potential of Data Solutions in the Kolkata SME MarketPage 1 Soumya Santa Dwari 10BSP0611 PGPM 2010 12, IBS Kolkata (www.vodafone.in) 6. VODAFONE Vodafone Group plc is a global telecommunications company headquartered in London, United Kingdom. It is the worlds largest mobile telecommunications company measured by revenues and the worlds second-largest measured by subscribers (behind China Mobile), with around 341 million proportionate subscribers as of November 2010. It operates networks in over 30 countries and has partner networks in over 40 additional countries. It owns 45% of Verizon Wireless, the second largest mobile telecommunications company in the United States measured by subscribers. The name Vodafone comes from voice data fone, chosen by the company to reflect the provision of voice and data services over mobile phones. Its primary listing is on the London Stock Exchange and it is a constituent of the FTSE 100 Index. It had a market capitalization of approximately  £92 billion as of November 2010, making it the third largest company on the London Stock Exchange. It has a secondary listing on NASDAQ. Vodafones operations are categorized in two divisions: Consumer This division caters to the B2C market and primarily operates like a FMCG company. Business This division caters to the B2B market and operates more like a corporate services company. Vodafone Indias ‘Business division is operational in 9 circles. Vodafones Business division operates through marketing sales team and service team. The marketing sales team again operates through KAM (key account manager) They give direct and highly customized service to the corporates and government and are meant for organizations having annual turnover greater than rupees 100 crores. Channel Partner CP is responsible for giving service to small organizations having annual turnover less than rupees 100 crores. 7. VODAFONE: SWOT ANALYSIS 8. DESCRIPTION OF THE PROJECT IN BRIEF We have to explore the SME market of Kolkata region and identify client needs in terms of data solutions. We also need to compare Vodafone with its competitors in terms of product offerings in the areas of business data solutions for the SME segment. Finally, we need to evaluate the business potential of the Kolkata SME segment in terms of data solutions for Vodafone, both at present and in the near future. 9. OBJECTIVE OF THE PROJECT To find understand the requirement of data solutions in Kolkata SME base (business sector specific data solution requirements). To estimate the market size of data solutions in the Kolkata SME base. To compare the data solutions of Vodafone with its competitors. To forecast future product/ service requirements in Kolkata SME base. 10. KOLAKATA SME MARKET The Kolkata region is largely composed of SME companies rather than large MNCs. For Vodafone, a SME would typically be a company, whose annual turnover is in the range of rupees 10 to 250 crores. Vodafone (Kolkata circle) has divided Kolkata region into 6 zones CBD 1 (central business district), CBD 2, North, South, Howrah and Hoogly. The main concentration of SME business in Kolkata is in the central business district area comprising of Dalhousie, BBD Bag, Esplanade, Central Avenue, Burrabazaar, AJC Bose Road, Chowringhee, Park Street, Park Circus, Camac Street, Shakespeare Sarani, Sarat Bose Road, Minto Park, etc. A lot of SME companies in Kolkata will also fall in the IT/ ITES category, which are mainly concentrated at Sector V, Salt Lake and Rajarhat New Town. Typical features of a SME would be: Small workforce Unorganized Will look for more value for money Less buying power compared to corporates Key decision maker would be one or two individuals for all operations 11. VODAFONE: PRODUCTS SERVICES The various products and services of Vodafone that we are dealing with are as follows: Wireless Data Solutions (2G/ 3G)  § Data Cards/ USB Dongles  § Blackberry Plans  § Vodafone Mobile Connect Fixed Line  § Voice  § Data Machine to Machine Solutions  § Telemetry Solutions  § Vehicle Tracking/ People Tracking/ Asset Tracking Solutions  § Security Solutions Bulk SMS Toll Free Numbers Audio/ Video Conferencing VPN (virtual private network) GVN (global virtual number)/ Interactive SMS 3G specialized products  § Office in a Box (1 3G simcard, 1 fixed line slot, 4 slots LAN + Wi-fi)  § Wi-mi (1 3G simcard, 5 Wi-fi connections) 12. SUMMARY OF THE WORK DONE Initially, we did secondary research on global Indian telecom market, evolution of telecom technologies, SME market, latest trends in the telecom industry (3G, 4G, Machine to Machine solutions, LTE) and various telecom products services. Next, we were given field exposure in terms of tele-marketing, traveling with FOS (Fleet on Street) team, visiting SME clients, visiting company channel partners and market mapping. Next, we designed questionnaire keeping in mind the project objectives. Finally, we conducted market survey. The learning that we achieved by doing the above tasks are of tremendous value for the execution of our project. It not only gave us an insight into how we were going to approach the project but also an invaluable ground level market exposure. From the field exposure we got a clear picture about the micro level sales operations of the telecom business, the Kolkata SME market overview and most importantly the soft skills of client handling. The learning outcomes of the activities undergone are briefly described below. Activity Learning Outcomes Secondary Research Got an overview of the telecom sector (global national) Became aware of the major telecom companies Came to know about the various telecom products services Learnt about the evolution of telecom technologies Also learnt about the latest trends in the telecom industry Got an idea of the SME sector business structure Tele Marketing Learnt the art of sales pitch Learnt about telephone etiquette Got an idea of how to communicate to a business client Learnt about how to influence a potential customer and close a deal Traveling with FOS Got an idea about the basic level sales and client handling operations of a telecom company Got practical experience of face to face business negotiations Learnt about how to keep business relationship with clients Channel Partner visits Learnt about the sales distribution of a telecom company in the B2B sector Got an idea of the operations of a channel partner Learnt about how company and channel partner operations are integrated SME client visits Got a feel of the Kolkata SME companies Became aware of the client expectations from a telecom service provider Got an idea of the clients perception of Vodafone and its products services Learnt about how to professionally handle clients and responsibly execute tasks Market Mapping Exploration of the Kolkata business areas and identification of prospective clients Business Potential of Data Solutions Business Potential of Data Solutions 1. AUTHORISATION The project â€Å"Business potential of data solutions in the Kolkata SME market† has been done during my Summer Internship Program at Vodafone India during February to May of 2011, as a partial fulfillment of the requirement of PGPM program of IBS Kolkata. 2. ACKNOWLEDGEMENT The Summer Internship Program at Vodafone India was a great learning experience for me. The project was quite interesting as the telecom industry is a highly evolving industry in India with intense competition and lots of changes happening. The project would not have been a smooth run for me without the help of lots of people. I would like to mention Mr. Saugat Kumars (company guide) help at Vodafone with respect to practical exposure to the telecom industry. He had given me thorough insight into the dynamics of the telecom industry and also facilitated practical exposure through variety of activities. I would also like to acknowledge Mr. Siddhartha Kars (marketing manager) guidance regarding project formulation, questionnaire designing and chalking out a plan towards effective execution of the project. Also, there were a lot of other people at Vodafone, who helped me to understand this industry and work through my project. In the academic front, I would like to mention the support of my faculty guide Prof. Bhaskar Basu and my SIP coordinator Dr. Subir Sen. They have given me constant guidance throughout my project regarding academics and SIP formalities. Most importantly, I am grateful to my family who had been always supportive and encouraging in all my endeavors. 3. TABLE OF CONTENTS 4. EXECUTIVE SUMMARY As part of my Summer Internship Program of IBS Kolkata, I got an opportunity to do an assignment at Vodafone India. The project was â€Å"Business potential of data solutions in the Kolkata SME market†. Vodafone is one of the premier telecom companies globally and getting an opportunity to work there helped me gain a lot of exposure in the corporate world. The Telecom is a high volume industry in India with lot of competition. The Telecom industry in India is divided into 23 circles and around 14 telecom service providers are presently operating in these circles. The most prominent among the service providers are Vodafone, Airtel, Reliance Communication, Tata Teleservices, BSNL, MTNL, Idea Cellular, Aircel, Uninor etc. The telecom products and services can be broadly classified into voice and data. The data solutions primarily include data cards, Blackberry services, mobile internet, internet leased line and wireline broadband. Vodafones business operations are broadly classified into business and consumer divisions. My project was in the business division and was focused into the SME market of Kolkata. For Vodafone, a SME company is typically a company with annual turnover ranging from 10 to 250 crore rupees. The SME market of Kolkata is highly diversified with companies ranging from various industries, which include manufacturing, en gineering, IT/ ITES, healthcare, education, hospitality, financial services, travel tourism, logistics, real estate, trading (whole sellers/ retailers), pharmaceuticals, etc. In the initial phase of my summer internship at Vodafone, I was required to do secondary research about the telecom industry (both national and global). From the secondary research, I learnt a great deal about the major telecom companies, telecom products services, evolution of telecom technologies and the key operational issues of the telecom industry. Next I was given exposure to field operations through tele-marketing, visiting SME clients, traveling with the sales team, visiting distributors of the company and market mapping. The field exposure helped me to get a feel of the market at the basic level. This exposure later proved to be hugely beneficial when I started doing market survey. The methodology of the project was to do a market research on a sample (consisting of SME companies in the Kolkata area). For time constraints, the sample size was kept at 65. Questionnaire was designed and market survey was conducted. Analysis was done on the data collected, ranging from SME company profiles, market size of the sample with respect to different products, client perception regarding various attributes of telecom service providers, competition among service providers and future SME market implications. From the initial analysis it was found that the SME clients are highly demanding with respect to value they are getting and the price of the products. They were highly aware of their businesss end to end operations and knew very well what kind of products would add value to their business operations. Regarding data solutions, wireless data has huge potential in the coming years. The whole project helped me to learn a lot about the telecom industry and also get exposure to the sales marketing operations of a MNC company like Vodafone. 5. INTRODUCTION The Telecom Industry has evolved a great deal over the past two decades. Advancement in communication and information technology has changed the industry structure dramatically. Earlier our communication needs were restricted to landline phones. But now almost everybody has a mobile phone connection. Mobile phones have changed our lives immensely. It has given us the power of communication anytime anywhere. At present the industry is going through tremendous transformation with the convergence of telecommunication, information technology and computer technology and thus making vast resources of information available in the palm of our hands. Wireless internet is the latest trend in the industry with the advent of 3G technology and in the long term there should be information boom, with gradual advancement towards LTE (long term evolution) and 4G. Wireless internet boom has already been experienced outside India mainly in North American, European and South East Asian markets. It has e ntered India quite late with roll out of 3G and is expected to create huge impact in our social and professional lives. This project is only concerned with the business potential of data solutions. Before going deep into the project let me give a brief idea about the telecommunication industry, telecommunication technologies, major telecom players and various products services. 5.1. TELECOM INDUSTRY: MARKET SCENARIO 5.1.1. GLOBAL SCENARI By the end of 2010, there was an approximately 5.3 billion mobile cellular subscriptions worldwide, including 940 million subscriptions to 3G services. Access to mobile networks is now available to 90% of the world population and 80% of the population living in rural areas. People are moving rapidly from 2G to 3G platforms, in both developed and developing countries. In 2010, 143 countries were offering 3G services commercially, compared to 95 in 2007. Towards 4G: a number of countries have started to offer services at even higher broadband speeds, moving to next generation wireless platforms they include Sweden, Norway, Ukraine and the United States. Mobile cellular growth is slowing worldwide. In developed countries, the mobile market is reaching saturation levels with on average 116 subscriptions per 100 inhabitants at the end of 2010 and a marginal growth of 1.6% from 2009-2010. At the same time, the developing world is increasing its share of mobile subscriptions from 53% of total mobile subscriptions at the end of 2005 to 73% at the end of 2010. In the developing world, mobile cellular penetration rates was expected to reach 68% at the end of 2010 mainly driven by the Asia and Pacific region. India and China alone were expected to add over 300 million mobile subscriptions in 2010. In the African region, penetration rates would reach an estimated 41% at the end of 2010 (compared to 76% globally) leaving a significant potential for growth. The number of Internet users has doubled between 2005 and 2010. In 2010, the number of Internet users would surpass the two billion mark, of which 1.2 billion would be in developing countries. A number of countries, including Estonia, Finland and Spain have declared access to the Internet as a legal right for citizens. With more than 420 million Internet users, China is the largest Internet market in the world. While 71% of the population in developed countries are online, only 21% of the population in developing countries are online. By the end of 2010, Internet user penetration in Africa would reach 9.6%, far behind both the world average (30%) and the developing country average (21%). While in developing countries 72.4% of households have a TV, only 22.5% have a computer and only 15.8% have Internet access (compared to 98%, 71% and 65.6% respectively in developed countries). At the end of 2010, half a billion households worldwide (or 29.5%) would have access to the Internet. In some countries, including the Republic of Korea, Netherlands and Sweden, more than 80% of households have Internet access, almost all of them through a broadband connection. The number of people having access to the Internet at home has increased from 1.4 billion in 2009 to almost 1.6 billion in 2010. There has been strong growth in fixed (wired) broadband subscriptions, in both developed and developing countries. At the end of 2010, fixed (wired) broadband subscriptions would reach an estimated 555 million globally (or 8% penetration), up from 471 million (or 6.9% penetration) a year earlier. Despite these promising trends, penetration levels in developing countries remain low: 4.4 subscriptions per 100 people compared to 24.6 in developed countries. The developing worlds share of fixed (wired) broadband subscriptions is growing steadily. By the end of 2010, the developing world would account for an estimated 45% of global subscriptions (up from 42% five years earlier). Africa still lags behind when it comes to fixed (wired) broadband. Although subscriptions are increasing, a penetration rate of less than 1% illustrates the challenges that persist in increasing access to high-speed, high-capacity internet access in the region. With the rapidly increasing high-bandwidth content and applications on the Internet, there is a growing demand for higher-speed connections. For example, at the minimum broadband speed of 256 kbps, downloading a high-quality movie takes almost 1 ½ days compared to 5 minutes at a connection speed of 100 Mbps. With increase in GDP per capita, the propensity to consume increases and thus increases the availability of various services. In the above figure, GDP per capita and the penetration level of broadband services are mapped against each other. Countries like USA, Switzerland, France, Italy, Spain, Belgium and Canada have high per capita GDP and the broadband penetration is also high in these countries. South Korea has comparatively low per capita GDP but very high broadband penetration. On the other hand, UAE and Saudi Arabia have comparatively high per capita GDP, but their broadband penetration is low. Brazil, Russia and China have comparatively low per capita GDP and their broadband penetration is also low. India is nowhere in the picture in terms of broadband penetration. Data business is seeing a steady growth across global markets. In 2010, data revenue generated per subscriber is highest in US Canada followed by Western Europe, Asia Pacific and Eastern Europe. According to Vodafone, the future of telecom business lies in the mobile data category with majority of the revenue share being generated from there. In 2014, an estimated $337bn revenue will be generated from mobile data business, almost $138bn increase from 2010. India and China are the two emerging economies with substantial number of mobile customers and still having average mobile penetration level at 45% and 54% respectively, thus making them highly lucrative markets for mobile phone service providers. With a high GDP growth, market customers growth and potential for SIM penetration, India is a high value market. Figure: Market Share of Telecom Service Providers Globally (by number of subscribers) (www.knowledgebase-script.com) Globally, China Mobile is in the first position (522m subscribers), followed by Vodafone (333m), Telefonica (202m), America Movil (201m) and Telenor (172m). Two Indian companies Bharti Airtel (125m) and Reliance Communication (100m) are in the top 15 list. 5.1.2. INDIAN SCENARIO The number of telephone subscribers in India increased from 671.69 million in Jun-10 to 723.28 million at the end of Sep-10, registering a sequential growth of 7.68% over the previous quarter as against 8.11% during the QE Jun-10. This reflects year-on-year (Y-O-Y) growth of 42.09% over the same quarter of last year. The overall tele-density in India has reached 60.99 as on 30th September 2010. Subscription in Urban Areas grew from 452.59 million in Jun-10 to 487.07 million at the end of Sep-10, taking the Urban Tele-density from 128.20 to 137.25. Rural subscription increased from 219.09 million to 236.21 million, and the Rural Tele-density increased from 26.43 to 28.42. The share of Rural subscribers has increased slightly to 32.66% in total subscription from 32.62% in Jun-10. About 66.83% of the total net additions have been in Urban areas as compared to 63.47% in the previous quarter. Rural subscription recorded a decline in rate of growth during the quarter, from 9.18% in Jun-10 to 7.81% in Sep-10. Rate of growth for Urban subscription increased marginally from 7.61% in QE Jun-10 to 7.62% in QE Sep-10. With 52.21 million net additions during the quarter, total wireless (GSM + CDMA) subscriber base registered a growth of 8.21% over the previous quarter and increased from 635.51 million at the end of Jun-10 to 687.71 million at the end of Sep-10. The year-on-year (Y-O-Y) growth over the same quarter of last year is 45.79%. Wireless Tele-density reached 57.99. Wireline subscriber base further declined from 36.18 million at the end of Jun-10 to 35.57 million at the end of Sep-10, bringing down the wireline Tele-density from 3.06 in Jun-10 to 3.00 end of Sep-10. Internet subscribers increased from 16.72 million at the end of Jun-10 to 17.90 million at the end of Sep-10, registering a quarterly growth rate of 7.02%. Top 10 ISPs together hold 95% of the total Internet subscriber base. Number of Broadband subscribers increased from 9.47 million at the end of Jun-10 to 10.30 million at the end of Sep-10, registering a quarterly growth of 8.79% and Y-O-Y growth of 42.93%. The growth in the number of Broadband subscribers during the quarter and also on Y-O-Y basis is more or less similar to the growth in the overall telephone subscriber base. Share of Broadband subscription in total Internet subscription increased from 56.7% in Jun-10 to 57.6% in Sep-10. 86.89% of the Broadband subscribers are using Digital Subscriber Line (DSL) technology. Average Revenue Per User (ARPU) for GSM-Full Mobility service declined by 10.16%, from Rs.122 in QE Jun-10 to Rs.110 in QE Sep- 10, with Y-O-Y decrease of 33.1%. ARPU for CDMA full mobility service declined by 1.34%, from Rs.74 in QE Jun-10 to Rs.73 in QE Sep-10. ARPU for CDMA has declined by 17.5% on Y-O-Y basis. GSM subscription continues to grow at a faster rate. At the end of Sep-10, GSM subscribers constituted 84.12% of the wireless market. The GSM subscribers were 578.49 million at the quarter ending Sep-10 as against 527.62 million at the end of the previous quarter, showing a growth of 9.64%. Bharti with 143.29 million subscribers continues to be the largest GSM mobile operator, followed by Vodafone (115.55 million). The CDMA subscriber base increased to 109.22 million during the quarter ending Sep-10 from 107.88 million at the end of previous quarter, thereby showing a growth rate of 1.23%. Reliance with 55.29 million subscribers continues to be the largest CDMA mobile operator. However, in terms of net additions during the quarter, Sistema added the highest number of subscribers (1.54 million), followed by Tata (1.20 million), rest of the service providers recorded decline in subscribers. Figure: Market Share of Telecom Service Providers (GSM) in India (by number of subscribers in million, 2010) (www.trai.gov.in) 5.2. INDIAN TELECOM INDUSTRY 5.2.1. INDIAN TELECOM INDUSTRY FRAMEWORK TRAI The Telecom Regulatory Authority of India (TRAI) is the independent regulator established in 1997 by the Government of India to regulate the telecommunications business in India. DoT The Telecom Commission and the Department of Telecommunications are responsiblefor policy formulation, licensing, wireless spectrum management, administrative monitoring of PSUs, research and development and standardization/validation of equipment etc. WPC The Wireless Planning and Co-ordination (WPC) Wing of the Ministry of Communications, created in 1952, is the National Radio Regulatory Authority responsible for Frequency Spectrum Management, including licensing and caters for the needs of all wireless users (Government and Private) in the country. It exercises the statutory functions of the Central Government and issues licenses to establish, maintain and operate wireless stations. WPC is divided into major sections like Licensing and Regulation (LR), New Technology Group (NTG) and Standing Advisory Committee on Radio Frequency Allocation (SACFA). SACFA makes the recommendations on major frequency allocation issues, formulation of the frequency allocation plan, making recommendations on the various issues related to International Telecom Union (ITU), to sort out problems referred to the committee by various wireless users, etc. TDSAT TDSAT (Telecom Disputes Settlement Appellate Tribunal) was set up in May 2000 by the government of India. The TDSAT was set up so that it can adjudicate over disputes that arise in the telecommunication sector. TDSAT was established with the view to protect the interest of the consumers and service providers of the telecommunication sector and also to encourage and ensure the growth of the telecommunication sector. The various functions of TDSAT (Telecom Disputes Settlement Appellate Tribunal) are that it can adjudicate any disputes that arise between a group of consumers and service providers, a licensee and a licensor, and also between two or more than the service providers. 5.2.2. INDIAN TELECOM CIRCLES The Indian telecom sector is divided into 23 circles which are as follows: Business Potential of Data Solutions in the Kolkata SME MarketPage 1 Soumya Santa Dwari 10BSP0611 PGPM 2010 12, IBS Kolkata Andhra Pradesh Assam Bihar and Jharkhand Chennai Delhi NCR Gujarat Haryana Himachal Pradesh Jammu Kashmir Karnataka Kerala Kolkata Madhya Pradesh Chhattisgarh Maharashtra and Goa (except Mumbai) Mumbai North East Orissa Punjab Rajasthan Tamil Nadu (except Chennai) UP(E) UP(W) West Bengal (except Kolkata) Business Potential of Data Solutions in the Kolkata SME MarketPage 1 Soumya Santa Dwari 10BSP0611 PGPM 2010 12, IBS Kolkata (www.vodafone.in) 6. VODAFONE Vodafone Group plc is a global telecommunications company headquartered in London, United Kingdom. It is the worlds largest mobile telecommunications company measured by revenues and the worlds second-largest measured by subscribers (behind China Mobile), with around 341 million proportionate subscribers as of November 2010. It operates networks in over 30 countries and has partner networks in over 40 additional countries. It owns 45% of Verizon Wireless, the second largest mobile telecommunications company in the United States measured by subscribers. The name Vodafone comes from voice data fone, chosen by the company to reflect the provision of voice and data services over mobile phones. Its primary listing is on the London Stock Exchange and it is a constituent of the FTSE 100 Index. It had a market capitalization of approximately  £92 billion as of November 2010, making it the third largest company on the London Stock Exchange. It has a secondary listing on NASDAQ. Vodafones operations are categorized in two divisions: Consumer This division caters to the B2C market and primarily operates like a FMCG company. Business This division caters to the B2B market and operates more like a corporate services company. Vodafone Indias ‘Business division is operational in 9 circles. Vodafones Business division operates through marketing sales team and service team. The marketing sales team again operates through KAM (key account manager) They give direct and highly customized service to the corporates and government and are meant for organizations having annual turnover greater than rupees 100 crores. Channel Partner CP is responsible for giving service to small organizations having annual turnover less than rupees 100 crores. 7. VODAFONE: SWOT ANALYSIS 8. DESCRIPTION OF THE PROJECT IN BRIEF We have to explore the SME market of Kolkata region and identify client needs in terms of data solutions. We also need to compare Vodafone with its competitors in terms of product offerings in the areas of business data solutions for the SME segment. Finally, we need to evaluate the business potential of the Kolkata SME segment in terms of data solutions for Vodafone, both at present and in the near future. 9. OBJECTIVE OF THE PROJECT To find understand the requirement of data solutions in Kolkata SME base (business sector specific data solution requirements). To estimate the market size of data solutions in the Kolkata SME base. To compare the data solutions of Vodafone with its competitors. To forecast future product/ service requirements in Kolkata SME base. 10. KOLAKATA SME MARKET The Kolkata region is largely composed of SME companies rather than large MNCs. For Vodafone, a SME would typically be a company, whose annual turnover is in the range of rupees 10 to 250 crores. Vodafone (Kolkata circle) has divided Kolkata region into 6 zones CBD 1 (central business district), CBD 2, North, South, Howrah and Hoogly. The main concentration of SME business in Kolkata is in the central business district area comprising of Dalhousie, BBD Bag, Esplanade, Central Avenue, Burrabazaar, AJC Bose Road, Chowringhee, Park Street, Park Circus, Camac Street, Shakespeare Sarani, Sarat Bose Road, Minto Park, etc. A lot of SME companies in Kolkata will also fall in the IT/ ITES category, which are mainly concentrated at Sector V, Salt Lake and Rajarhat New Town. Typical features of a SME would be: Small workforce Unorganized Will look for more value for money Less buying power compared to corporates Key decision maker would be one or two individuals for all operations 11. VODAFONE: PRODUCTS SERVICES The various products and services of Vodafone that we are dealing with are as follows: Wireless Data Solutions (2G/ 3G)  § Data Cards/ USB Dongles  § Blackberry Plans  § Vodafone Mobile Connect Fixed Line  § Voice  § Data Machine to Machine Solutions  § Telemetry Solutions  § Vehicle Tracking/ People Tracking/ Asset Tracking Solutions  § Security Solutions Bulk SMS Toll Free Numbers Audio/ Video Conferencing VPN (virtual private network) GVN (global virtual number)/ Interactive SMS 3G specialized products  § Office in a Box (1 3G simcard, 1 fixed line slot, 4 slots LAN + Wi-fi)  § Wi-mi (1 3G simcard, 5 Wi-fi connections) 12. SUMMARY OF THE WORK DONE Initially, we did secondary research on global Indian telecom market, evolution of telecom technologies, SME market, latest trends in the telecom industry (3G, 4G, Machine to Machine solutions, LTE) and various telecom products services. Next, we were given field exposure in terms of tele-marketing, traveling with FOS (Fleet on Street) team, visiting SME clients, visiting company channel partners and market mapping. Next, we designed questionnaire keeping in mind the project objectives. Finally, we conducted market survey. The learning that we achieved by doing the above tasks are of tremendous value for the execution of our project. It not only gave us an insight into how we were going to approach the project but also an invaluable ground level market exposure. From the field exposure we got a clear picture about the micro level sales operations of the telecom business, the Kolkata SME market overview and most importantly the soft skills of client handling. The learning outcomes of the activities undergone are briefly described below. Activity Learning Outcomes Secondary Research Got an overview of the telecom sector (global national) Became aware of the major telecom companies Came to know about the various telecom products services Learnt about the evolution of telecom technologies Also learnt about the latest trends in the telecom industry Got an idea of the SME sector business structure Tele Marketing Learnt the art of sales pitch Learnt about telephone etiquette Got an idea of how to communicate to a business client Learnt about how to influence a potential customer and close a deal Traveling with FOS Got an idea about the basic level sales and client handling operations of a telecom company Got practical experience of face to face business negotiations Learnt about how to keep business relationship with clients Channel Partner visits Learnt about the sales distribution of a telecom company in the B2B sector Got an idea of the operations of a channel partner Learnt about how company and channel partner operations are integrated SME client visits Got a feel of the Kolkata SME companies Became aware of the client expectations from a telecom service provider Got an idea of the clients perception of Vodafone and its products services Learnt about how to professionally handle clients and responsibly execute tasks Market Mapping Exploration of the Kolkata business areas and identification of prospective clients